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It is a challenge of any website owner to make changes and improvements for the success of their website. With the availability of new website updates and programs, website owners can now optimize their website to achieve greater rankings. However, with the programs available, website owners can have trouble deciding what to choose. To help you decide, here are some ways you can do to supercharge your website on Google.

MAKE USE OF SOCIAL MEDIA

One of the most efficient ways to connect your website to multiple locations is by using social media platforms like Facebook and Instagram. Social media can help make links to help your local SEO by letting you make a business page and run advertisements. Yes, it can cost you a small amount of money to run advertisements on these platforms, but it is a cost-effective way to do marketing. Using social media can allow you to increase the awareness of your website and create a customer base. The more traffic you generated, the better your rankings will be on Google.

FIND A GOOD CONTENT

One of the most effective ways to boost your traffic is to update your content. While it may seem difficult to find a good topic for content, it is a must to stay updated if you want to have good rankings. When making content, make sure that it is original and unique, but is relevant enough to appear on a user’s search query. Craft a content that is informative and helpful enough to answer questions from the user. The more helpful your content is, the better your rankings will be.

OPTIMIZE THE LOADING SPEED OF YOUR WEBSITE

When was the last time you updated the codes for the loading speed of your website? If your website has a slow loading speed, then users will find it frustrating to use. You have to take note that search engines, like Google, can detect these types of problems. When this happens, search engines can decrease the rank of your website. Having a fast loading speed can provide users with a good first impression for your website. Together with reliable content, you can provide a satisfactory overall experience.

MAKE USE OF GOOD KEYWORDS

The challenge for any website owner is to make ways for their website to connect with users. It is the goal for any website owner to have their website have a place on the first page of Google. However, for this to happen, website owners need to craft keywords that can help connect users to their content. As you already know, users use keywords and phrases when they are searching for a particular topic. If you have relevant keywords, you can easily generate traffic on Google. You can make use of keywords that have low competition.

HAVING A MOBILE-FRIENDLY WEBSITE

Some website owners tend to disregard the importance of making their website mobile friendly. Having a mobile-friendly website in this day of age is one of the most guaranteed ways to boost your rankings. Making a mobile-friendly website has now become a prerequisite for any website owner who wants to have high Google rankings. More people use their mobile phone for online purposes than those who use their desktop for the same purpose, and because of this, Google is now prioritizing websites that are mobile friendly.  You will have better chances in attaining a good rank if your website is modified to suit the taste of mobile phone users. Also, having a mobile-friendly website gives you a chance to reach out to a new customer base.

MAKE USE OF GOOGLE ANALYTICS

One of the best tools you can use to monitor the progress of your website is by using Google Analytics. Google Analytics is a free tool you can use to find out more about your visitors. You can evaluate the number of visitors that use your website, find out how they were able to find your website, the time spent by your visitors, bounce rate, and among others. With Google Analytics, you have an idea what users are looking for on your website. With this information, you can direct your focus on how to convert them into customers.

LEAVE BREADCRUMBS ON YOUR WEBSITE

Breadcrumbs trail is a secondary navigation that helps users know where they are when navigating your website. The inspiration for this system came from the Hansel and Gretel fairy tale, wherein Hansel left a trail of crumbs to help Gretel and himself navigate their way out of the forest. Using the breadcrumbs system, users can easily navigate their way from your homepage to a specific page, and back to your homepage when desired. If done right, a breadcrumb trail can eliminate confusion for users.

ADD BACKLINKS

When you are linking one website to another, you are creating backlinks. Backlinks are a valuable ranking signal for search engines like Google as it indicates your website has support from other websites. As a website owner, you need to acquire backlinks that are popular, relevant, and reliable. Do not go for backlinks that lead users to unsecured websites that send out spam messages. Look for backlinks that lead users to peer-reviewed information, interesting surveys, infographics, and among others.

ONE OF THE BEST WAYS TO MANAGE YOUR SEO IS…

One of the most recommended ways to manage your website is by having a professional and experienced SEO Company manage it for you. However, with the availability of different SEO companies, choosing the right one can be difficult. If you are looking for the right company, then choose Search Media! The company has the right tools and software that can give your website the rank it deserves.