Data Analytics: Implementing the use of Analytics, why does it matter?
Data analytics is the process of checking, cleaning, transforming, and modeling data to find relevant information, draw conclusions, and assist decision-making. Data can come in various formats, including numerical, text, audio, video, and image. In this article, let’s look at…
Customer Insight is Making Market Analytics Make Sense
If you’re in advertising or market research you’re familiar with one of the most common and difficult to overcome problems of the trade: figuring out what your customer actually wants. Too often do companies fall into the trap of creating…
10 of the Best Social Media Analytics Tools for Marketers
Being a marketer, it is apparent that you have a great responsibility for your working brand. Tracking a brand’s social media page is a tricky job, and you will need a lot of analytics tools to ease your work. If…