Business

When Leadership Takes Flight

“When it comes to the topic of successful leadership, the easiest thing to do is to make things complicated.” That’s the voice of experience from battle-tested administrator David Barrick, who served as municipal manager for Canada’s ninth-largest city during the…
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Business

Effective Marketing Targeting Strategies for Small Businesses: A Comprehensive Guide

In today's fiercely competitive and saturated business landscape, small businesses must adopt precise and effective marketing targeting strategies to stand out and thrive. The days of casting a wide, non-specific net with marketing efforts are long gone. Success now hinges…
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