Tips For Growing Your Audience On Instagram

Instagram is a popular photo-sharing software and social media platform that lets users apply funky, exciting effects to their images, share videos, create Stories, and interact with others. 

It now has over a billion members and extremely high levels of user engagement, making it an appealing brand promotion platform.

As a marketer, you must investigate every option to help you grow your audience. 

With all of its users, Instagram is undeniably a significant marketing potential.

However, many of you still don’t know how to get followers on instagram. Now, if you don’t know how to increase your audience base, you won’t have a firm grip on your marketing campaign.

Keep scrolling down and learn all about how to increase your audience on IG. 

Top 7 Tips For Growing Your Instagram Audience

Once you undertake a robust understanding of how IG marketing works, you will automatically determine how impactful the IG follower is in your campaign. Find the top 7 tips to increase your Insta audience here: 

1: Use Hashtags

You’ve probably heard of hashtags, but nowhere else in the online social realm do they play as significant a role as they do on Instagram. 

Even if those users don’t follow you, the correct hashtag can expose your shot to a broad and targeted audience.

Although hashtags are used on other platforms such as Twitter and LinkedIn, Instagram users don’t seem to hate hashtag stuffing as much as they do on other social media. 

Don’t be scared to use hashtags that your target audience could be interested in.

Instagram enables up to 30 hashtags per photo and 10 hashtags per story. Many power users take advantage of this and use them to their full potential.

2: Post Consistently

When it comes to marketing, consistency is crucial, and it is valid for establishing an Instagram audience. 

The average Instagram user posts once every day. 

In fact, people with the most fans publish two to three photos per day. Therefore, according to this data, you should post more frequently if you want to obtain more followers, you should post more frequently.

Instagram is one of the few social media platforms that does not use an algorithm to censor your feed. This means that if you post more frequently, you won’t lose engagement or reach. 

So, go ahead and share more high-quality photographs on a regular basis; it will help you obtain more followers and business awareness.

3: Utilize Video

Instagram videos provide you with more ways to communicate with consumers than just photographs. 

When video originally became popular, it was limited to only 15 seconds. 

However, Instagram immediately realized that more time was preferable, and we can now upload or record videos for up to a minute!

While video has grown in popularity, there is still lots of space to expand. 

Gaining a better understanding of video will enable you to use it as a marketing tool, and you’ll be ahead of the curve when it becomes more mainstream.

4: Follow Similar Users

Instagram is a popular social media platform. 

What could possibly be more sociable than being social? 

Instead of merely posting and remaining silent, you’ll do better if you comment and like other photos.

You employ hashtags relevant to your company and clients to find certain users. 

The users of the top photos you locate should be followed, and you should like the latest three photos they posted. This informs the individual that you not only followed them, but you also looked into what they’re all about.

This method assists you in interacting with users who may be interested in your brand.

5: Host A Photo Contest

Contests might help you expand your Instagram audience. Planning and running a photo contest is a terrific approach to increase your brand’s Instagram followers, engagement, and exposure.

People will find it easier to enter your contest if you use particular hashtags related to it. 

It will also make it easier for you to run the contest. 

During the picture contest, invite participants to leave a remark on their entry and tag one other person who should enter. Not only does this expand the reach of the contest, but it also improves the reach of your brand.

6: Use The Right Filters

Instagram was first recognized for its photo filters, entertainment, and motivation. 

While it has progressed beyond that, filters continue to add to the pleasure. They transform everyday photographs into captivating and stunning works of art.

However, did you realize that selecting the appropriate filter can increase views and engagement? 

Filtered images are 21% more likely to be viewed and 45% more likely to be remarked on than unfiltered photos. In addition, high contrast, warm tones, and higher exposure filters tend to elicit more engagement.

7: Use Emojis

Emojis may be a good strategy to increase Instagram interaction and followers, depending on your target consumer profiles. 

Emojis are little images that are frequently used in communication. Moreover, it appears that we all make use of them.

In fact, new emojis are included in every iOS version, which users enthuse about on social media.

Smiley faces, hearts, animals, humans, and other little images that communicate emotion are frequently seen. They’ve evolved into a worldwide mode of expression.

Get On Board

There you go!!!

We have elucidated the top 7 tips for increasing your IG follower.

If you follow these tips, you will soon gain a vast number of followers on your Insta account, and that will give you an edge over your competitors.