Top Event Management Trends Changing the Event Industry

The event industry is constantly evolving continuously. Event managers who implement technology continuously and gradually in the segment have been able to achieve competitive benefits over those who aren’t implementing the technology. 

The event industry size is around $1,135.4 billion. The event management market is predicted to reach around $1,552.9 billion by 2028, registering an 11.2% CAGR between 2021 and 2028.

Events refer to a public gathering of populace art at a determined place and time. The core purpose of staging any type of event is to increase business celebration, profitability, community causes, and entertainment. 

Most events include exhibitions and conferences, promotion and fundraising, corporate events and seminars, sports, trade shows, product launches, and music and art performances. The event market stakeholders are the NGOs, public, corporate organizations, etc.

List of Top Event Management Trends to Look into!

The event industry is projected to increase by $1,457.2 million between 2021 and 2028. It is projected to grow by 23% by CAGR; the Asia-Pacific industry is projected to grow by 29% and generate $475.0 million during the review period. The event industry comprises small or large-scale corporate as well as personal events like formal parties, conferences, festivals, seminars, and more.

The event industry includes planning and management that comprises budgeting, scheduling, selection, and more. Present trends are not there in the future as professionals in the event industry would have implemented already. Hence, it becomes essential for you to be aware of present trends in the market.

Smartphones – Present and Future

Smartphones have a great impact on our lives; it has been in every area of business and will continue to do the same in the future. The number of smartphone subscriptions surpasses six billion and is predicted to increase by several hundred million in a few years. Smartphones are available in every area and will continue to do so in the future.

Hence it becomes crucial for event organizers to understand the present and future aspects of smartphones. They need to embrace various ways by which people interact with everyone. However, smartphones have made it easier for people to stay connected easily and quickly. It helps event managers to reach more audiences in a short time.

Event Apps – Key for Business Growth

With the passage of time, the use of smart equipment and apps is increasing at a tremendous rate. It has been the key for most businesses, helping improve the apps’ quality and service. Event organizers are more likely to use event management apps to organize and manage events systematically. Smart apps are making things easier, faster, and more interactive for the event industry. Increased engagement of interactive apps has emerged as the most significant event trend. 

Live Streaming – Way to Get Success

Streaming sites such as YouTube and others have changed the face of the media industry. The event’s live streaming was criticized because of ticket sales risk; however, the scenario has changed and improved in recent years. 

General awareness and online conversations made through social media are helping businesses to become successful. Snapchat, which was previously used by family and friends to share photos and videos, is a marketing strategy for many businesses, including the event industry.

Social Ambassadors – Way for Successful Marketing

Social media has been the most used and active medium over the last few years. It’s affecting people’s lives; most people check their social media from the moment they wake up until they go to bed. However, social media is grabbing attention. Many companies have recognized that advertising on these engaging platforms can be beneficial to them, and that’s where social ambassadors come in. 

Social ambassadors are those people who represent and talk about a company in front of customers in a positive way. Most companies are ready to pay social ambassadors for positive marketing on social platforms. 

Ending Note

Our day-to-day lives are saturated with modern technology; this means meetings, live conferences, and events are important to establish an in-person touchpoint. Every event is a unique and unforgettable event experience for all attendees. 

Hence creating unexpected and original experiences matters the most. Considering some of the event management trends undoubtedly can leave you with a lasting impression and result in a successful renewal rate for the next event.