Top 15 WooCommerce Plugins for Your Store

Choosing the right plugins for your WooCommerce store can significantly impact its performance, user experience, and overall success. With countless plugins available, it’s essential to identify the ones that best meet your specific business needs. 

In this article, we delve into some of the top WooCommerce plugins that can help streamline operations, enhance customer satisfaction, and boost sales. 

Below are the plugins that we will discuss in detail in this article.

What to look for when choosing the right plugins for your WooCommerce website?

WooCommerce is an incredibly powerful plugin. But depending on your business, you may need extra functionalities to be added. The number of plugins you can get for WooCommerce is mindblowing, and it can get overwhelming really fast. Below are some of the points that you can keep in mind when searching for the right plugins for your store. 

• Have clear goals—in terms of sales, user experience, and costs involved in creating and maintaining the website.
• Map out what features you want on your website.
• Find out which features require plugin integration—the fewer plugins, the less maintenance cost and effort. 
• Shortlist the plugins with good reputations—check the reviews, support forum, frequency of updates, number of active installations, etc. 

As you grow, your store will need to incorporate more functionalities and, thereby, more plugins. It is important to check if the plugins you add are absolutely necessary to achieve your goals, as more plugins can add a lot of bloated functionality and can create overhead in maintenance.

Top Useful Plugins for Your WooCommerce Store

Let’s look at some of the plugins that can be helpful for most WooCommerce stores.

#1. Payment Plugin for Stripe WooCommerce

WooCommerce gives you some basic options for accepting payment methods. To allow users to conveniently pay on your website through methods like credit cards, debit cards, or digital wallets, you need to integrate your store with a payment gateway. 

The Payment Plugin for Stripe WooCommerce seamlessly integrates your store with Stripe. This allows your customers to pay in your store using the most convenient payment methods, such as credit cards, debit cards, or digital wallets.

Below are the main features of the plugins and why you should consider the plugin for your store. 

• Accept payments using multiple payment methods such as credit cards, debit cards, Apple Pay, Google Pay, Klarna, ACH, etc.
• Accept payments from the cart page and product pages, decreasing the number of steps in the checkout process. 
• Accept payment in installments using the supported payment methods.
• The plugin is compatible with WooCommerce subscriptions, allowing you to enable recurring payments on your website.

#2. WooCommerce PDF Invoice, Packing Slips, and Credit Notes

Invoices are non-negotiable in any business. This PDF Invoice and Packing Slips for WooCommerce plugin allows you to generate invoices, packing slips, and credit notes uniquely tailored to your website’s brand and catered to the legal requirements of your business needs to comply with. 

The plugin needs to have its free version WooCommerce PDF Invoice, Packing Slips, Delivery Notes, and Shipping labels installed. However, this also gives you a chance to try out the free version before purchasing the premium add-on.

  Below are the features on why you need this plugin on your website:

• Attach invoices in the order confirmation email in PDF format. The customers can also download the documents from their account page.
• Easily customize your document using customization options available in the plugin or using the code editor.
• Set a custom sequence for your invoice number for easy record-keeping.
• Add detailed tax information on the invoice.
• Provide a pay-later link on the invoices and order emails that the customers can use to pay for the order later.

#3. WooCommerce Shipping Labels, Dispatch Labels, and Delivery Notes

If you sell physical products, shipping labels, dispatch labels, and delivery notes are an absolute necessity. This WooCommerce shipping label addon allows you to automatically generate custom documents needed for shipping and delivery.

Below are the features of the plugins that can help you in your online store.

• You can create shipping labels, dispatch labels, and delivery notes using ready-to-use templates or custom templates that you can create and save. 
• Allow printing shipping labels from the order emails. You can also download the labels associated with an order from the admin backend.
• Add product meta fields and attributes to the shipping label.

#4. Subscriptions for WooCommerce

WooCommerce provides four different product types you can sell in your store. However, in recent years, subscription-based businesses have been popping up and thriving. The subscription business model is profitable for businesses and convenient for customers. 

Subscriptions for WooCommerce plugin allows you to create a simple subscription on your WooCommerce store by adding a new subscription product type. 

Below are the main features of the plugin you can consider if you are looking to create recurring subscriptions on your store.

• Compatibility with Stripe and PayPal to enable recurring payments.
• Set up subscriptions for weekly, monthly, and yearly intervals.
• Set up subscriptions with free trials and sign-up fees. 
• The users or admins can cancel the subscription anytime.

#5. RankMath

Although not strictly a WooCommerce extension, an SEO plugin is a must-have for any e-commerce store. Since most of the customers’ purchase journey starts from search, SEO is not something to be taken lightly and should be invested in from the beginning. 

RankMath is one of the fastest-growing SEO plugins on the WordPress.org plugin directory.  

Below are some of the main features of the plugin:

• The plugin comes with most of the general SEO settings configured as default, which you can turn off/on as needed. 
• Comes with a content AI that can provide you with AI-generated content suggestions to help improve your SEO.
• Supports Google Schema markup right out of the box.
• It allows you to add multiple focus keywords to analyze your content. By default, you can add up to 5 focus keywords.
• Integrate with analytics tools like Google Search Console, Google Analytics, etc., directly from your website.

#6. Advanced Shipment Tracking for WooCommerce

If you sell physical products on your website, it is important to provide a good post-purchase experience to your customers. One key aspect of a good post-purchase experience is keeping in the know about the shipment status of their order.

The Advanced Shipment Tracking plugin allows you to integrate your website with a shipping service and generate tracking numbers that the customer can use to track the status of their shipment.

Below are the major features of the plugin:

• Integrates with over 300 shipping carriers across the globe.
• Add two more statuses to orders in the backend when they are completed to indicate their shipping status–shipped or partially shipped. Partially shipped status is applicable for orders that contain multiple shipments, and only a few have been shipped.
• Add tracking info widget to the order emails or the customers account.
• Redirect to the shipment company’s website when clicked on the tracking widget.

The plugin also comes with a premium version with even more advanced features.

#7. Fluid Checkout for WooCommerce – Lite

Checkout pages are crucial in determining the conversion rate of your store. Be it any kind of store, the ideal checkout is the one with minimum friction to complete payment. Fluid Checkout for WooCommerce allows you to customize your checkout flow to get the optimal number of conversions, depending on the kind of store you have. 

Below are the key features of the plugin your store can benefit from:

• Create a one-step or multi-step checkout flow.
• Add trust symbols like payment security, accepted payment methods, customer reviews, etc.
• Instant validation of input fields so that customers can correct mistakes as they go.
• Hide optional fields so that the customers only have to fill in the details that are necessary.
• Fastrack the checkout by skipping fields and also automatically saving customers’ data for repeat purchases. 

The plugin offers much more advanced features in its paid version called Fluid Checkout for WooCommerce Pro.

 #8. Fox – Currency Switcher Professional for WooCommerce

If you do business internationally, a currency switcher can make payments even more convenient for your customers. The key to optimizing conversions is to minimize friction in the decision-making process. If customers have to pay for your products or services in a different currency, they will be forced to check the conversion rates. This step can be avoided if the payment is already made in their native currency. 

This currency switcher plugin allows you to price according to different currencies, and customers can switch the product price currencies.

The following are some of the major features of the plugin that enable multicurrency pricing on your store. 

• The currency switches are provided as a widget that is enabled on the website using a shortcode. Since the widget is displayed using a shortcode, it gives the flexibility for the currency switcher widget to be added anywhere on the website.
• Rates can be auto-updated on a set frequency, or the admins can manually set the pricing for the products for a particular currency.
• Currency switcher can be displayed in three different formats – drop-down, flags, or side switcher.
• Customize how you want to display the currency – set decimals as separators if needed.

#9. Order, Coupons, Subscription Export Import for WooCommerce

This WooCommerce order, coupons, and subscriptions plugin is essentially used to import and export regular orders, subscriptions orders, and coupons from one store to another. However, the plugin can also be used to exchange order information from your store to your suppliers. 

Below are the major features of the plugin:

• Import and export orders, coupons, and subscription data and their metadata from one store to another using CSV, XML, TXT, and XLS formats.
• Bilk updates order data using the import functionality of the plugin.
• Schedule the import and export of data using WordPress Cron to a specific FTP/SFTP location.

If you only need to import and export orders and/or coupons, then you can try out the free version of the plugin. 

#10. Variation Swatches for WooCommerce

When it comes to variable products in WooCommerce, the default is to show the attributes in a dropdown. This may change if the theme you are using shows them as swatches. In either case, the variation swatches plugin can be used to improve the UX of the product page with variable products by showing all the variations in a swatch. This allows the customers to know the available options right away.

Below are the features the plugin provides that can help if you have variable products in your store:

• Create swatches as labels, buttons, radio images, and colors.
• Blur out-of-stock variations to indicate their unavailability.
• Extensive customization option for variations swatches displayed on the product pages.
• Add tooltips to swatches to add more information on an attribute.
• Reorder the attributes swatches of a product.

#11. YITH WooCommerce Affiliates

In the age of influencers, affiliate programs are a great way to get your business in front of people. People trust people more, and affiliate marketing is a great way to build that trust in your brand. 

The YITH WooCommerce Affiliates plugin helps you launch and manage an affiliate program in your WooCommerce store.

Below are the key features of the plugin to help you create your own successful affiliate program:

• Create a custom affiliate registration form on your website.
• Create a custom duration for the cookies set for referrals.
• Create an affiliate dashboard for the affiliates on their account page.
• Deduct commissions in case of refund orders and exclude tax and discounts from commissions.
• Avoid commissions for affiliate self-purchases.

#12. YITH WooCommerce Compare

When you have multiple products in the same category that the customers may be interested in, it will be useful to show them useful information in a comparison table. This helps customers to make easier decisions or at least narrow down the choices available to them.

YITH WooCommerce Compare provides your customers with useful information about different products in a single tabular view. This makes it easier for them to make their decision quickly and convert. 

Below are the major features of the plugin:

• Add a compare button/link on the shop page or the product page.
• Show the compare button anywhere using a shortcode.
• Decide what products to show in the comparison table and which attributes to compare.
• Show the comparison table in a popup form and optionally add an ‘Add to cart’ button at the end of the table.

#13. Email Marketing for WooCommerce by Omnisend

Building an email or contact list of your audience is a non-negotiable for your WooCommerce store. This helps you create targeted campaigns and build relationships with your customers. 

Omnisend helps increase customer engagement with active email/SMS campaigns. It is a GDPR-ready marketing plugin, which means it will value your customers’ privacy while helping you stay compliant with privacy laws. 

Below are some of the major features of the plugin:

• Use a drag-and-drop builder to create the email and SMS campaigns.
• Automate different campaigns like product recommendations, abandoned cart emails, etc.
• Get detailed reports on the campaign in the analytics dashboard
• Segment your audience and send campaigns specifically for each segment.

#14. Smart Coupons for WooCommerce

Increasing sales using discounts and coupon campaigns is a no-brainer. WooCommerce has the feature to generate coupons as part of its marketing module. But businesses now have to get more creative on their campaigns to attract more conversions and at the same time maintain profitability.

This WooCommerce Coupons plugin allows you to create more advanced coupon campaigns that has more conditions to ensure profitability. The plugin also comes with other popular promotional campaigns like giveaways.

Below are the key features of the plugin:

• Create unique coupon campaigns like BOGO (Buy one get one) or product giveaways.
• Create coupons that apply automatically on checkout
• Create restrictions for coupons so that the coupons are applied only when certain conditions are met.
• Show the coupons available for a customer on their My Account page.

The free version of Smart Coupons for WooCommerce plugin is available in the WordPress repository. For advanced features, upgrade to the paid version at $89 a year.

#15. Extra Product Option for WooCommerce

WooCommerce has some standard product types you can create, and you can only add a few product details or input fields to your product pages. Not all businesses are the same, and the products may have completely different requirements.

Extra Product Options for WooCommerce allows you to add additional fields, including input fields, on the product page. This allows you and your customers to know more about the product and purchase according to their needs. 

The following are the main features of the plugin:

• Add 19 different types of custom product fields to the product page.
• Options to choose the custom field to be added before or after the ‘Add to cart’ button.
• The custom field values can be displayed on the cart, checkout, and My account pages as you choose. 
• The product fields can be easily customized.

Conclusion

Selecting the right plugins for your WooCommerce store is crucial for enhancing its functionality, improving user experience, and driving sales. The plugins discussed provide a comprehensive toolkit to address various aspects of an e-commerce business, from seamless payment processing to advanced SEO optimization. By carefully evaluating your store’s needs and strategically integrating these plugins, you can create a robust, efficient, and customer-friendly online shopping experience for your customers.

Remember, the key is to choose plugins that not only meet your immediate requirements but also scale with your business as it grows.